Cary-based Optimal Bio takes a whole-body approach to patient wellness through its bioidentical hormone replacement therapy. Led by medical director Dr. Greg Brannon and CEO Tylar Brannon, the company’s personalized treatment programs can ease negative side effects of aging and medical issues such as fatigue, thyroid disorder, anxiety, depression, and hormone imbalance — helping patients and team members feel their best every day.
Rather than making lofty resolutions, which can be hard to sustain, Greg and Tylar both prefer to emphasize daily habits that build discipline and make wellness a lifestyle.
Personalized hormone replacement therapy can improve energy and mental clarity.
Tips from Tylar
Swap processed foods and drinks with healthier alternatives (make sure to set yourself up for success by keeping them on hand). For example, I travel in the car a lot for work, so instead of waiting until I’m hungry and stopping for something, I pack healthier alternative snacks like Siete Sea Salt and Vinegar Chips, GoMacro nutrition bars, and Hu chocolate.
Tylar Brannon grew up in Cary and attended NC State University for her undergraduate degree, followed by University of South Carolina School of Law, receiving JD/MBA dual degrees. Tylar discovered a passion for helping businesses grow and joined up-and-coming Optimal Bio, where she worked to create processes, organization, and ultimately make life easier for the staff, vendors, and, most importantly, the patients. Since becoming CEO in 2018, she has expanded to nine locations across the South, increased patient count, supported a 97% retention rate, and continues to work closely with future and existing patients to help them achieve healthier and more balanced lives.Find a workout that you enjoy. Making sure exercise is something you look forward to will make it a more sustainable habit. I love strength and interval workouts at MADabolic, but the variety of gyms and options in the Triangle area is nearly endless.
Ensure you sleep for at least 7–8 restful hours each night. Sleep is crucial for a top-functioning body and should be prioritized along with well-balanced meals and daily movement.
Make choices to detoxify your home and limit your exposure to endocrine-disrupting chemicals. Unfortunately, endocrine disruptors are all around us, from the candles we burn to the cleaning supplies we use. Removing these toxins from your home is less daunting than you think. Start by swapping your plastic Tupperware containers with glass ones and using a water filter like AquaTru to remove dangerous contaminants from tap water.
Optimize your hormones by finding a knowledgeable provider who specializes in bioidentical hormone replacement therapy (BHRT). Our team at Optimal Bio provides my BHRT treatment, which is personalized to my individual body. This has been a game changer in how I feel in every area of my life. I have more energy day to day and more clarity and focus at work, as well as peace of mind of knowing that I am doing something to keep my body healthy.
Advice from Dr. Greg Brannon
Be your own healthcare advocate. I have spent decades researching hormone health and providing care to thousands of patients. The biggest takeaway remains the importance of taking charge of your own well-being and seeking out the knowledge and resources to make informed decisions.
Dr. Gregory Brannon is a surgeon, public figure, and founder of the leading BHRT practice Optimal Bio, where he oversees nine offices across the Southeast. In addition to his current role as physician and medical director of Optimal Bio, Brannon uses over 30 years of medical experience to educate others on taking ownership of their health. Dr. Brannon is the author of Amazon bestseller Restore and The Hormone Handbook: Optimizing Your Health Through Bioidentical Hormones.
Prior to Optimal Bio, Brannon spent 30 years as a successful private-practice OBGYN in Cary, which sparked his interest in hormones and how they work within the body.
Prioritize your nutrition and supplementation. These are essential lifestyle choices that affect our hormone health and overall well-being. For many of us, it’s tough to consume all of the vital vitamins and minerals our body needs on a daily basis through diet alone. That’s where adequate and smart supplementation comes in. Some crucial supplements I recommend include vitamin D, omega-3 fatty acids, magnesium, zinc, and probiotics.
Lessen your screen time later in the day. While blue light is necessary in life, it can disrupt the quality of our sleep. Minimizing this towards the end of the day allows our body to go through the natural process of releasing melatonin.
Manage your stress. Though the cortisol hormone is produced nightly and increases under stress, chronically depleting its reserve can lead to major health issues. While stress may seem like a mental ailment, it manifests physically, too. Other wellness tips like exercising, reducing blue light and screen stimulation, and getting adequate sleep will help manage stress in addition to their other benefits.
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